Meet Our team

Hi, I’m Jess — Founder & Visionary of WHITEFOX Styling.

I built WHITEFOX because women deserved better. After years behind the chair, I kept seeing the same pattern: smart, driven women investing their time, money, and trust… only to leave salons feeling unseen, rushed, or let down by results that didn’t last.

I knew there had to be a better way — a more intentional, more elevated, more integrity-driven way to care for women. So I created WHITEFOX with one mission: to give women back their confidence, their clarity, and their time through luxury hair care that actually honors who they are.

With over 15 years in luxury color and extensions, I’ve trained with top artists across the country, worked backstage at New York Fashion Week, earned Top 5 worldwide BTC Awards recognition, and completed 15+ advanced certifications in color theory, extensions, blonding, and hair health.

But the real win isn’t the accolades — it’s the transformation that happens inside the space I built. It’s that quiet exhale when a guest finally feels seen. It’s the shift in her posture when she recognizes herself again. It’s watching a woman walk out with more confidence than she walked in with.

That’s the heart of WHITEFOX. We don’t rush. We don’t guess. We design with intention, we lead with integrity, and we create results that elevate your life — not just your hair.

And as WHITEFOX grows, so does the vision: a salon where women feel at home, a team built on leadership and purpose, and a brand that raises the standard for what luxury hair should feel like. Because when a woman feels right in her skin and in her style… everything else in her world strengthens.