Who We Are
Helping Women Reclaim Confidence Through Luxury Hair
Beautiful hair isn’t about making big promises it’s about making smart ones.
Hair color lives in the real world.
Sun exposure, water, heat, lifestyle, and natural regrowth all play a role.
At WHITEFOX Styling, our responsibility isn’t to promise the impossible it’s to design color and extensions that fade gracefully, blend naturally, and stay healthy as your hair evolves.
Because luxury isn’t pretending hair is permanent.
It’s knowing how to work with it.
What Happens After Is What Matters Most
A Team Aligned by One Standard
Here, your experience doesn’t depend on who you sit with.
Every stylist at WHITEFOX is trained in the same elevated method from consultation to execution to long-term care so your results feel seamless, intentional, and predictable in the best way.
That’s consistency.
And that’s what most salons are missing.
What Happens After Is What Matters Most
Most hair disappointments don’t happen in the salon.
They happen weeks later.
That’s why aftercare at WHITEFOX is intentional, not optional.
Through personalized education, maintenance guidance, and premium care, we protect the work long after your appointment ends.
Because the real measure of great hair isn’t how it looks today it’s how it holds up over time.
Aftercare That Protects Your Results
We stay connected long after your appointment. With personalized education, maintenance support, and premium care, your hair stays healthy, strong, and stunning between visits.
Recognized for Thoughtful, High-Level Work
Our work has been recognized within the industry not for chasing trends, but for consistency, education, and transformation that lasts.
Nationally recognized extension and color work
Leadership in advanced education and artist development
Hundreds of five-star transformations built on long-term results
These aren’t accolades we lead with.
They’re simply what backs the standard we hold every day.
unapologetically luxurious
unapologetically luxurious
Core values
COMMITMENT TO YOU IS OUR CALLING
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Involves highlighting the company's commitment to continuous improvement, learning, and development.
The core value of 'Growth' is deeply ingrained in our culture, reflecting our commitment to perpetual improvement and development. We recognize that growth is not just about expanding our business; it's about cultivating an environment that fosters personal and professional advancement for every individual associated with our organization.
Having an 'open mind to new ideas, paths, and people' is at the heart of our approach to growth. We understand that innovation often stems from diverse perspectives, and we actively encourage the exploration of new concepts, unconventional solutions, and collaboration with individuals who bring fresh insights to the table. Embracing change is not just a necessity; it's a catalyst for progress. We are agile in adapting to the dynamic landscape of our industry, staying nimble in the face of challenges, and embracing opportunities for evolution.
'Pushing and educating ourselves inside our workplace and on our own time' is a cornerstone of our commitment to growth. We believe that the development of skills is a continuous journey. Within the workplace, we invest in ongoing training programs, workshops, and mentorship opportunities to empower our team with the latest knowledge and tools. Outside the workplace, we encourage self-directed learning, recognizing that personal growth contributes directly to the collective success of our team and the salon.
This commitment to growth is not just about meeting external expectations; it's about 'bettering ourselves for ourselves and the salon.' We view individual and organizational growth as symbiotic—personal development enhances the collective strength of our team, which, in turn, elevates the quality of service we provide to our clients. It's a cycle of improvement where everyone benefits from the pursuit of excellence.
In essence, 'Growth' is not just a destination; it's a journey we embark on daily. By fostering an environment that values learning, embraces change, and encourages individual development, we ensure that the spirit of growth permeates every aspect of our organization, creating a vibrant and forward-thinking culture at WHITEFOX.
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A core value that embodies our commitment to providing exceptional service to our guests. It goes beyond just meeting their expectations; it means going the extra mile to anticipate their needs and exceed their desires. We strive to create a memorable experience for every guest that walks through our doors. Not just a basic appointment.
This core value also reflects our team's selflessness and willingness to contribute to the success of the entire WHITEFOX team. We believe in supporting each other, whether it's during busy periods or when someone needs assistance. We understand that our collective efforts are what make us stand out as a company.
A Servants Heart means putting the needs of others above our own. It requires humility, empathy, and a genuine desire to serve. We treat every interaction as an opportunity to make a positive impact, whether it's through a warm smile, attentive listening, or going above and beyond to ensure a guest's satisfaction.
In practicing A Servants Heart, we prioritize the well-being and happiness of our guests and colleagues. We strive to create a supportive and inclusive environment where everyone feels valued and appreciated. By embodying this core value, we not only provide exceptional service but also foster a strong sense of teamwork and camaraderie within our company
Ultimately, A Servants Heart is about embodying the spirit of hospitality and selflessness. It is a reminder that our purpose is to serve others and make a difference in their lives, whether it's through our exceptional service or our genuine care and compassion.
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Involves emphasizing the commitment to consistently delivering one's best effort and being present in both professional and personal aspects. Here's a more detailed elaboration:
Here at WHITFOX, 'Showing Up' is not just a core value; it's a daily commitment we make to ourselves and our clients. It means bringing our A-game every single day, giving our 100% to every task, project, and interaction. It goes beyond mere physical presence; it embodies a mindset of dedication, excellence, and reliability.
For our clients, 'Showing Up' means providing unwavering support and exceptional service. Whether it's meeting project deadlines, exceeding expectations, or going the extra mile to ensure client satisfaction, we are steadfast in our dedication. We understand that consistency builds trust, and by consistently 'Showing Up' for our clients, we strengthen the foundation of our professional relationships.
Internally, 'Showing Up' takes on another dimension—it means being there for each other as a team. We recognize that every member plays a crucial role, and by consistently giving our best, we contribute to the collective success of the team. On the tough days, we become each other's pillars of support, offering a shoulder to lean on. This culture of mutual support fosters resilience and creates a positive work environment where everyone feels valued and empowered.
In essence, 'Showing Up' is a holistic commitment to excellence and collaboration. It's about being present in mind, body, and spirit, whether facing challenges or celebrating victories. By embodying this core value, we not only meet expectations but surpass them, creating a lasting impact on our clients, our team, and ourselves.
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Involves emphasizing the creation of a supportive and uplifting environment where everyone feels valued and can thrive.
At WHITEFOX, the core value of 'Positive Culture' is not just a statement; it's a way of life that we consciously cultivate. We believe in the transformative power of a positive and uplifting atmosphere, both for ourselves and for everyone who walks through our doors.
'We leave our troubles at the door and make the best of each day' encapsulates our commitment to creating a sanctuary where the stresses of the outside world are set aside. As a team, we understand the impact our mindset has on the salon's atmosphere and, by collectively embracing positivity, we contribute to an environment that radiates warmth and joy. This commitment extends beyond ourselves to our teammates and guests, as we aim to make every day a memorable and uplifting experience.
In our salon, we go beyond providing exceptional hair and beauty services; we are dedicated to fostering a community where we encourage, support & uplift each other.
Our team members are not just colleagues; they are friends and allies. We actively promote an environment of encouragement and support, recognizing that everyone brings unique talents and perspectives to the table. By uplifting each other, we create a harmonious team that thrives on collaboration and shared success.
This commitment to positivity is not just about professional interactions; it extends to making the salon a 'safe space for each individual.' We respect and celebrate diversity, creating an inclusive environment where everyone feels welcome and valued. Whether it's a team member or a guest, we prioritize creating an atmosphere where individuals can be themselves without judgment. This safety and acceptance contribute to a positive culture that is the heartbeat of WHITEFOX.
In essence, 'Positive Culture' is more than a value; it's a commitment to creating an oasis of positivity in the world. It's about bringing out the best in ourselves, our teammates, and our guests. By fostering a culture of joy, encouragement, and support, we not only enhance the salon experience but also create lasting connections that go beyond the chair.
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A Solution Mindset is about choosing progress over frustration and action over excuses. We believe challenges are a natural part of growth, and how we respond to them matters. Instead of focusing on what’s wrong, we focus on what can be done and how we can move forward together.
Leading with a Solution Mindset means showing up calm, open, and willing to take ownership. We bring ideas to the table, stay receptive to feedback, and remain open to new ways of doing things—even when systems are working well. This mindset allows us to grow individually while strengthening the salon as a whole.
Communication plays a key role in this value. We believe in having direct, respectful conversations and addressing issues early rather than letting them linger. By leaning into accountability, embracing thoughtful risks, and maintaining professionalism, we create a culture where problems are resolved with clarity and care.
In essence, a Solution Mindset is about momentum. It’s a commitment to growth, responsibility, and collaboration, ensuring WHITEFOX continues to evolve while supporting both our team and our guests every step of the way.