We believe in kindness, honesty & care towards you and your hair. Through every interaction, we pride ourselves in ensuring our guests feel taken care of. We want to empower, uplift & brighten the lives of those who have chosen to sit in our chair. We believe in the art of listening so our guests feel personally heard. Our commitment at WHITEFOX is to ensure our guests feel important, cared for from the moment they arrive, & that this feeling stays with them, revealing the confidence they already had within. We hold ourselves to the highest standard of excellence in our craft, education and personal development. We are creating an atmosphere that inspires peace, trust and support that radiates from within.